Feb
22
2012
Realogy Brands
Author: IvanRealogy Brands
Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Not illustrated. Excerpt: Coldwell Banker is a large real estate franchise founded in 1906 in San Francisco. Coldwell Banker has an international presence, with offices on six continents, 46 countries and territories. There are more than 600 Coldwell Banker offices outside of the United States. The company is owned by Realogy, which also owns Century 21 Real Estate, Corcoran Real Estate, Sotheby’s International Realty, Better Homes and Gardens Real Estate and ERA Real Estate. The company was launched in 1906. After the devastating 1906 San Francisco earthquake and fires, real estate agent Colbert Coldwell formed a new real estate company. Coldwell disapproved of the then-common practice of real estate agents acquiring properties for themselves, often from uninformed sellers at ridiculously low prices, and then reselling them for huge profits. He and two partners formed the company of Tucker, Lynch and Coldwell on August 27, 1906. In 1913, Benjamin Arthur Banker joined the firm as a salesman and became a partner in 1914. He and Coldwell remained active in the company throughout their lives. In the early years of growth, Coldwell Banker offices were devoted primarily to commercial real estate brokerage firms. In 1925 the first residential real estate office opened in San Francisco, and a full fledged residential real estate department was formed by 1937. The company’s geographic expansion began in the 1920s with the opening of offices in Southern California. The company opened its first office outside California (in Phoenix, AZ) in 1952. This was followed by an office in Seattle in 1969. In the 1970s, Coldwell Banker acquired residential real estate firms in Atlanta, Chicago, and Washington, DC, expanding its geographic footprint. By 1980, Coldwell Ban… More:
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