May
3
2012
Chinese Home Appliance Industry There
Author: IvanChinese home appliance industry, there are two vacant land of vicious competition – home appliances, industry, TV – HC Network Appliance Industry
Enterprises spread in the media of speech against other companies in order to affect the other goodwill and market share, which of course is a vicious competition. Microwave oven is not an industry, the Chinese home appliance industry and the whole manufacturing sector, competition is so vicious slander competitors generally exist, although no one refused to admit that he is competing in the “evil persons”; although the relevant laws of China with a series of explicit.
In fact, the comprehensive analysis of the current situation of Chinese market is not difficult to find the origin of vicious competition, nothing more than rival each other in the hardware, “Lack of core technology” and the software of the “absence of a competing sense of” two major reason.
Hardware “lack of core technology”, has made China’s home appliance manufacturers suffered enough: DVD’s huge
Royalty
Use the concept of flat-panel TV melee, made
Mobile
The OEM production and disaster for the whole home appliance industry, protracted price war, because of the lack of core technology of Chinese enterprises, technical reserve shortage. No new products in the industry, only by the price war among manufacturers to attract consumers; If there is a strong rivalry between the market, technology, foreign rivals are often only watch as foreigners fertilizer into the field. At this point, Chinese companies have the same heartache.
Therefore, Chinese companies want to not be subject to foreign counterparts, the most practical approach is to give technical inferiority and self-deception, to give up civil strife type of competition means that from now on, the real nature of technology, emphasis on the importance of great efforts to get involved in technology research and development funds to invest, start bit by bit, with high value-added, high-tech products conquer the market, so that the whole industry into a virtuous circle of development track.
Software on a “competing sense of Absence” also needs attention. Not just the “purple dispute”
Air conditioning
True and false conversion industry dispute
TV
Trade disputes such as digital high-definition technology, lack of core technology is not only the cause, is the result of the absence of competing consciousness. Market players are competing at the highest level of competition, competition to promote business enterprise and cooperation so that the whole industry in the face of external pressure when the more powerful in their terms on the whole industry has been beneficial.
Industry needs sedan chair, rather than mutual-defeating. In fact, the market is supported by the industry’s prosperity, not a company be able to rely on their own to struggle alone will be able to gain extensive and permanent industry in the future. Of non-zero-sum game, creating win-win situation, is placed in front of China’s household electrical appliance enterprises a major issue.
I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform.
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